BRAND DNA
& POSITIONING
Defining the brand core values
and how to tell its story online
ORIKAMI is a lifestyle brand offering origami-inspired goods from around the globe. The goal was to define the brand DNA in order to develop its online story and positioning. My role was to create the brand book to illustrate the brand’s culture through a blend of curated images highlighting the brand’s playfulness and aesthetics.
CORE BRAND AND PURPOSE
BRAND IN USE
Celebrating the creative process online through a variety of stories
© 2022 Valérie Kerbage, All Rights Reserved.